Business Boost: Introduction to Search Engine Optimisation in age of AI

This session introduces the fundamentals of Search Engine Optimisation (SEO) with AR SEO Consultant Ltd.

This session introduces the fundamentals of Search Engine Optimisation (SEO) and explains how modern search engines - powered increasingly by AI - shape how customers discover businesses online.

Designed specifically for businesses with little or no prior SEO knowledge, the session explains why SEO matters, what drives visibility on Google, how search behaviour is changing in the age of AI, and what practical steps organisations can take to strengthen their online presence.

Attendees will leave with a clear understanding of SEO’s role within a digital marketing strategy and a realistic view of when and how to invest in it.

Key Focus:

- What SEO is and how search engines interpret websites