The Role of Health-Conscious Consumers in Biscuit Innovation
The biscuits industry is witnessing dynamic changes due to multiple interlinked trends. Here's a closer look at some major forces at play:
A. Health & Wellness
There's an upsurge in demand for biscuits fortified with superfoods, high protein content, and digestive benefits. Gluten-free, vegan, and keto biscuits are becoming common on retail shelves.
B. Flavor Experimentation
Flavor innovation is a strong driver, particularly among Gen Z and millennials. Biscuits infused with herbs, exotic fruits, and regional spices are gaining traction. Hybrid flavor profiles such as sweet-salty, cheesy-masala, or chocolate-orange are examples of successful experimentation.
C. Sustainability in Packaging
Eco-conscious packaging has moved beyond being a novelty. Consumers now seek recyclable and biodegradable packaging. Brands that invest in green packaging not only stand out but also build trust.
D. E-commerce and Direct-to-Consumer Growth
The online retail boom, especially post-pandemic, has fueled biscuit sales through digital platforms. Subscription-based models and personalized snack boxes are allowing companies to explore new ways of reaching consumers.