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When you’re inside the jar, you can’t read the label: Brand Satellite’s guided brand-creation experience helps independent consultants step back, gain clarity and move forward with confidence


Independent coaches and consultants are often highly capable, experienced and committed, yet many quietly struggle to articulate what makes them distinctive, valuable and relevant in a crowded market.

 

Running your own consultancy is an inherently solitary experience. You are inside the business every day – delivering work, solving problems, adapting to client needs – while carrying the strategic thinking alone. Over time, this makes it difficult to see your business clearly, communicate it confidently, or make intentional decisions about where it should go next.

 

This challenge is reflected in national data. According to UK government statistics, 70% of small businesses do not make it to their tenth birthday. Business commentators including Forbes repeatedly cite reasons such as lack of clarity, no clear niche, inconsistent marketing and absence of a long-term vision. These issues often stem from not having a clearly defined brand.

 

Recognising this pattern, Brand Satellite has created the 28-Day Brand Launchpad. A unique guided, small-group brand creation experience designed specifically for independent coaches and consultants who want clarity, confidence and courage without losing authenticity.

 

Rather than delivering information and leaving participants to work things out alone, the 28-Day Brand Launchpad is built around shared thinking. Participants move through a structured four-week process together, completing focused brand-building activities, sharing their thinking, and receiving thoughtful peer and expert feedback along the way.

 

This collaborative approach helps participants step outside their own perspective and see their business from the outside in, turning reflection into clarity, and clarity into confident action.

 

Founder Giles Etherington explains:

 

“Trying to create a brand on your own is virtually impossible. Not because you’re incapable, but because you’re too close to your business. When you’re inside the jar, you can’t read the label. The Launchpad is about creating the space, structure and perspective that makes clarity possible.”

 

The programme is intentionally small and guided, positioning participants as both a cohort of peers facing similar challenges and a panel of expert contributors. Over the 28 days, participants develop a clear Brand DNA Blueprint – a practical foundation that guides messaging, positioning, decision-making and future growth.

 

Importantly, the support does not end after the initial programme. Participants receive 12 months of ongoing brand accountability, helping them embed their brand into everyday communications and avoid drifting back into uncertainty once the programme finishes – a common gap in many short-term initiatives.

 

Participants describe the experience as both grounding and transformative.

 

“Before working with Giles, I’d tried countless ways to get my work out there, but I struggled to communicate it confidently,” says Ruth Friedman, founder of Lead Being You. “The Launchpad gave me clarity, confidence and the courage to show up properly. It’s one of the best investments I’ve made in my business.”

 

The next 28-Day Brand Launchpad begins at the end of January 2026, with places limited to maintain depth of engagement and quality of feedback.

 

For more information, contact:

Giles Etherington

Founder & Brand Creator

Brand Satellite

07940 544 804

 

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